Structured, measurable, and deeply personal coaching engagements
For individuals and teams navigating change, transition, or a position that isn’t working.
Working with Keith means working directly with the person who created GoalPOSTS™ and has applied it across two decades of professional practice and lived experience. The framework structures every engagement, and the work is shaped around you, not around a fixed programme.
Keith holds an ILM Level 7 Executive Performance Coaching qualification, certified by the University of Strathclyde in 2003. ILM Level 7 sits at postgraduate level on the UK Regulated Qualifications Framework, the equivalent of a Masters’ degree, and was awarded at a time when formal executive coaching credentials were still emerging as a professional standard in the UK.
How it works:
Coaching engagements are client-led. You bring the situation; Keith brings the framework and the experience to apply it. Sessions are structured and purposeful — not open-ended conversations, but focused work with a clear direction.
Good coaching practice sets a boundary on contact time, and GoalPOSTS™ reflects that. Engagements typically run to between four and six hours of contact time in total. How those hours are arranged, the frequency, session length, pacing etc., is agreed between you and Keith at the outset, based on what the situation requires.
Who this is for:
Individuals at a crossroads for example: career, life, leadership, or personal. Teams that are stuck, divided, or navigating a significant transition. Leaders managing change they didn’t choose or aren’t yet equipped for.
Who this is not for:
GoalPOSTS™ coaching is not a clinical or therapeutic service. It does not treat mental health conditions, trauma, or crisis. If you are in acute distress or require clinical support, please contact your GP, call NHS 111, or reach the Samaritans at any time on 116 123.
GoalPOSTS™ has been applied in mental health recovery contexts and informed by lived experience with coaching used only as an adjunct to formal therapy, not as a substitute for it. If you are unsure whether coaching or a clinical service is the right starting point, Keith is happy to have that conversation honestly, from a lived experience perspective, before any engagement begins.
→ To discuss whether GoalPOSTS™ coaching is right for your situation, contact Keith here.
For qualified coaches who want to adopt GoalPOSTS™ as a framework for use with their own clients.
GoalPOSTS™ is available for adoption by practising coaches who want a structured, evidence-based framework to bring to their client work. This is not a coaching qualification, it is authorisation to use GoalPOSTS™ as a methodology, supported by training from Keith.
The prerequisite:
Applicants must hold a current coaching qualification recognised by the International Coaching Federation (ICF) or an equivalent professional body. This requirement is not a barrier; it is a standard. GoalPOSTS™ is designed to be applied by practitioners who already understand the foundations of coaching. The framework adds structure and a distinctive methodology; it does not replace professional training.
What adoption includes:
Training from Keith in the GoalPOSTS™ framework, its structure, its theoretical grounding, and how to apply it across different client contexts. Authorisation to use the GoalPOSTS™ name and methodology with your clients. Access to the GoalPOSTS™ tools, including the Wheel of Life diagnostic.
Keith as subject matter expert:
Once trained, practitioners have the option to engage Keith as a GoalPOSTS™ subject matter expert on a consultancy basis. This might mean working through a complex case, developing your application of a specific function, or sense-checking your approach in a challenging client situation. This is available as and when you need it not as a mandatory ongoing commitment.
Practitioner adoption is currently handled through direct conversation with Keith. There is no open enrolment. If you are a qualified coach interested in adopting GoalPOSTS™, the first step is an exploratory conversation to assess fit.
→ To explore GoalPOSTS™ practitioner adoption, contact Keith here.
Fees for both coaching engagements and practitioner training are discussed and agreed at the point of enquiry. All fees are payable in advance. Keith does not publish a standard rate card. Every engagement is scoped individually with fees reflecting scope.